MTV will go Black-and-White for 12 Hours to Promote "Conversations on Race"

January 19, 2015 6:39 PM

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In celebration of Martin Luther King Jr. Day, MTV will air 12 hours of programming in black-and-white starting at 9:00 am ET/PT. The channel's decision was a part of its latest campaign, known as #TheTalk.

In celebration of Martin Luther King Jr. Day, MTV will air 12 hours of programming in black-and-white starting at 9:00 am ET/PT. The channel's decision was a part of its latest campaign, known as #TheTalk.

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