MSNBC targets young viewers with streaming video service Shift

December 16, 2014 7:10 PM

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MSNBC has launched a new streaming video service aimed at attracting young viewers who are not growing up with the habit of turning on cable news.

Called Shift by MSNBC, the Web-only channel found on will cover topics that go beyond the political debate of the day, which is what typically drives cable coverage.

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