MPAA unveils movie ratings awareness campaign for parents

April 16, 2013 6:29 PM

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MPAA unveils movie ratings awareness campaign for parents

Chris Dodd, chairman and chief executive of the Motion Picture Assn. of America, announced a new "Check the Box" movie ratings awareness campaign Tuesday morning at CinemaCon, the National Assn. of Theater Owners' annual convention in Las Vegas.

The campaign encourages parents to use the rating descriptors that are featured for every film rated PG or higher to make decisions about what films are family friendly and appropriate for their children.

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