Bad news for theater owners: High ticket prices were the biggest culprit in the 21 percent year-over-year decline in domestic box office revenues last summer, research and consulting firm PwC reports today based on a survey of 1,044 consumers in October and November. Some 53 percent of the respondents cited the rising admission costs over the last five years as one of the main reasons they stayed away.
“High ticket prices are, by far, the number one reason for dissatisfaction across age demos and by movie-going frequency,”PwC concludes in its report, part of its Consumer Intelligence Series. “Despite advanced technology, better seating, improved concessions and the return of 3D movies, the negativ...
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