Most Advanced, Yet Profitable Design

December 8, 2014 6:27 PM

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Pure incremental and breakthrough innovation is unsustainable so how does one balance managements' risk-attitude with users' taste preferences when designing innovative offerings?

In the 1930's, Raymond Lowell, the father of American design, advocated MAYA -- Most Advanced, Yet Acceptable, as a canon for industrial design. The bell-shaped model for customer acceptance showed that if design expressions / styling / aesthetics exceeded beyond a certain point on the curve, custom...

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