More Expensive Means More Effective

January 29, 2015 3:25 PM

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A new study conducted by a team of researchers from the American Academy of Neurology, discovered that a placebo’s effects increased when patients were told that the drug was more expensive. The fact that common and branded drugs did not differ in their composition did not seem to matter, and patients responded a lot better to the branded ones simply because of their price.

Due to the sensitive nature of placebo treatments, the patient’s perception and expectation of the drug played a vital role in the way the patient responded to it. So far, the vastest documentation on the placebo effect concerns people suffering of Parkinson’s disease.

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