More Evidence Happiness Doesn't Come From Buying New Things

September 3, 2014 12:32 PM

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News stories about Black Friday shopping violence are depressingly similar, and would be beyond belief save the fact that most are accompanied by security camera footage of the stampedes, fist fights, property damage and riots that erupt once shoppers rush into a store.

Compelling new research published in the journal Psychological Science suggests that there's actually something intrinsically unpleasant about anticipating the purchase of a material good, which may in fact be putting shoppers on edge and helping to create the conditions for such violence.

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