The Money Behind Super Bowl XLIX

January 31, 2015 1:00 PM

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The Super Bowl is arguably the single biggest annual sporting event, and it should therefore be no surprise that millions upon millions of dollars are going around this weekend. There are basic things, like ticket prices – this year’s game has demanded record prices on the resale market – and the game’s economic impact on the Phoenix area, which this year’s Super Bowl committee has projected to be some $500 million. And beyond those are a host of other financial facts, some so outrageous that they can be hard to believe.

One of the larger numbers is $4.5 million, or the cost of a 30-second ad spot during Sunday’s game. That record price is up 12.5% from $4 million last year, and a staggering 11,900% from the $37,500 paid in 1967 for an ad spot during Super Bowl I. You might think that $150,000 per second is an outra...

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