All of these other death hoaxes wish they were the Paul McCartney death hoax. The fact rumor that Paul passed away in 1966 and was replaced by an imposter is a day in Beatles history that ought to be celebrated annually. Forty years later in March of 2012, Paul "died" again and "RIP Paul McCartney" began trending on Twitter.
Twitter killed Celine on March 16th, 2012. The same week Justin Bieber's death began trending, the singer was said to be killed by either a car or plane crash.