Microsoft is buying LinkedIn, but what’s the real motive?

June 13, 2016 3:17 PM

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Microsoft is buying LinkedIn, but what’s the real motive?

LinkedIn has 443 million users worldwide, and has seen almost 20% growth year on year as it has become the defacto tool for recruiting, finding new clients, sharing posts for a wide audience, discussing projects through messaging and group discussions, and the all-important social interactions that happen when anyone clicks “like” on a post or makes a comment.

It’s a curious move, considering Microsoft already snapped up Yammer for $1.2B in 2014. Yammer is essentially the exact same thing but within a closed network for use at a company, while LinkedIn is a much more public forum, although it is still a closed system. (To sign up for Yammer, you use a cor...

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