McDonald's recipe for success may need focus on consumers, workers

April 22, 2015 8:51 PM

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McDonald's recipe for success may need focus on consumers, workers

LOS ANGELES (Reuters) - As McDonald's Corp prepares yet another plan to revive its business, company watchers have the following advice: reconnect with lower income consumers who remain faithful to the brand, improve wages and ease the financial burden on operators.

Steve Easterbrook, the company's new chief executive, on May 4 will announce his plan to reinvent McDonald's as a "modern, progressive burger company" that is more responsive to global diners' increasing demand for fresh, less processed and more customized food.

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