McDonald's New Marketing Strategy

October 14, 2014 2:56 PM

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In its latest attempt to woo health-conscious customers to the Golden Arches, the company has embarked on a campaign to debunk common perceptions about the quality and nutritional value of its food. At the top of the list was a the long-standing idea that McDonald's meals don't decompose.

The fast-food giant even hired Grant Imahara, the former host of the TV show “MythBusters,” to star in videos touting, for example, the quality of the beef used to make burger patties.

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