McDonald’s May Be Lovin’ It, But Era of ‘False Kindness’ Is Over

April 22, 2015 7:11 PM

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McDonald’s May Be Lovin’ It, But Era of ‘False Kindness’ Is Over

McDonald’s Corp. Chief Executive Officer Steve Easterbrook says he’s big on holding people accountable and won’t be especially cordial in trying to turn around the world’s biggest restaurant chain.

“I’m honest and fair, but I don’t dispense false kindness,” Easterbrook said Wednesday on a conference call after the company reported another quarter of declining sales and profit.

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