McDonald’s franchisees are speaking up, and the company should listen

April 19, 2015 9:02 AM

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It’s not just McDonald’s employees who have a beef with the burger chain: The company’s franchisees—the people actually running about 90% of the restaurants—aren’t very happy with HQ either, a new survey from Janney Capital Markets found.

In the survey, conducted in January and March of this year, respondents rated their six-month outlook for the business as the lowest ever in the report’s 11-year history. On a scale of 1 (poor) to 5 (excellent), franchisees’ six-month business outlook averaged a 1.81—which Janney points out is “mean...

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