McDonald's to develop new turnaround plan as sales fall again

April 22, 2015 5:26 PM

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(Reuters) - McDonald's Corp (MCD.N) is developing a new turnaround plan to improve sales and profits as the company struggles to regain its footing in the highly competitive fast-food market.

Shares of the world's biggest restaurant chain by sales rose 3.8 percent to $98.38 in early trading on Wednesday.

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