McDonald's Announces Push For 'Locally Relevant Ingredients.' Here's What That Means.

October 24, 2014 7:00 PM

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Following a 30 percent drop in profits, McDonald's described plans Tuesday to cut down its menu, let customers customize their food and place more of a focus on "locally relevant ingredients."

To clear up any possible confusion, that doesn't mean food will be sourced from local farms. It means the restaurant will be looking to offer more foods that are popular in a particular region.

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