McDonald's All-Day Breakfast, Table Service, Health Food, Other Test Concepts

March 31, 2015 4:31 PM

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McDonald's All-Day Breakfast, Table Service, Health Food, Other Test Concepts

It shouldn’t seem like big news that McDonald’s is testing out the idea of selling Egg McMuffins 24/7—in a single city no less. But word spread quickly yesterday that “industry sources” said that all-day breakfast would be tested in San Diego-area McDonald’s this spring, and after a barrage of coverage McDonald’s confirmed the rumors were true.

“We know our customers love McDonald’s breakfast and they tell us they’d like to enjoy it beyond the morning hours. So next month, we will begin testing all-day breakfast at select restaurants in the San Diego area,” McDonald’s explained in statement released to the press on Monday. “We look forward...

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