Matthew McConaughey, Jimmy Kimmel support video store that still rents VHS

March 17, 2015 2:58 PM

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While everyone at the South by Southwest Festival is looking for the next big thing in tech, movies or music, Jimmy Kimmel is doing his part to keep the old school in business.

The late-night host recruited Texas native Matthew McConaughey to help keep the SXSW host city of Austin weird by supporting a local video store called Vulcan Video. While Blockbuster and most video stores have fallen victim to the rise of video on demand and streaming services like Netflix, this on...

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