Masam: Material World (Video)

February 11, 2015 6:43 PM

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Perfection, excellence and beauty - you won't find many creative people who don't seek these ideals in their work, from the surliest, most DIY of DIY bands to the most unashamedly elitist luxury car manufacturers. They are subjective ideals of course, but for Masam, a fledgling Paris-based design studio of already impeccable pedigree, these are the foundations of their creativity, the driving force.

Masam is renowned paper artist Marianne Guély (her skills have previously been called upon by brands such as Dior, Louis Vuitton and Toyota) and Lebanese architect Said Njeim. The pair met at an architect's dinner, bonding over a love of travel and artisanal production.

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