Marlboro maker Altria to sell e-cigarettes

June 12, 2013 2:27 AM

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Marlboro maker Altria to sell e-cigarettes

Tobacco giant Altria Group Inc. is launching its first electronic cigarette, joining the trend toward smokeless products amid a slump in sales of its classic Marlboro brand.

Altria joins competitors such as Lorillard Inc. that have already ventured into electronic cigarettes as their traditional market has been squeezed by health concerns, tighter smoking bans and rising taxes.

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