Marketing 'Unbroken' will be delicate in key Japanese, Chinese markets

December 1, 2014 3:50 PM

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As this year's Oscar race goes into the home stretch, Universal is preparing to roll out its top contender, the highly anticipated World War II epic "Unbroken." But as it looks ahead to the movie's wider release worldwide, the studio is facing a complicated and rather delicate situation in two of its most critical foreign markets: Japan and China.

In Japan, "Unbroken" is bound to meet considerable resistance due to its depiction of the brutality of Japanese POW camps. In China, which was occupied by Japan during the war, it will likely be welcomed with open arms - for just the same reason.

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