Marketers Tricked SXSW Tinder Users With A Chatbot

March 16, 2015 12:58 AM

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Marketers Tricked SXSW Tinder Users With A Chatbot

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.

A company promoting the movie Ex Machina created a fake account, Ava, with a photo of the star of the movie. Ava is an AI in the film and presumably she wants to get down. Unsuspecting men and women swiped to make a match and Ava, in a cross between cheesy AI and Eliza, asked a few pertinent questio...

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