The "Good to Know" campaign uses what USA Today staff writer Trevor Hughes describes as a "folky approach" to get its message across. And the message? Use responsibly, don't take cannabis out of Colorado, don't use in public spaces, don't give pot to anyone younger than 21 and store marijuana securely when at home so kids can't get to it.
Dr. Larry Wolk, the state's chief medical officer and director of the Colorado Department of Public Health and Environment, told Hughes that officials wanted to educate and not alienate consumers, including tourists.
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