Marijuana Activists: Stop Stoner Stereotype Campaign

September 18, 2014 8:05 AM

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Marijuana Activists: Stop Stoner Stereotype Campaign

Marijuana industry advocates and activists are fighting the stoner stereotype with a new $75,000 ad campaign. For the most part, past attempts to educate the populace on the subject of marijuana have entirely focused on potential dangers of the drug.

Witness such examples as the “this is your brain on drugs” anti-drug campaigns, the motion picture Reefer Madness, or even the ads featuring stoners hitting kids while driving because their vehicles are too full of pot smoke. These ads were stock in trade for organizations hoping to make people stee...

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