Marie Kondo and the Cult of Tidying Up

February 26, 2015 7:10 PM

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Marie Kondo and the Cult of Tidying Up

Marie Kondo, Japan’s tidier-in-chief, sits ramrod-straight, watching a backstage video monitor in a Tokyo television studio. Ever since strangers on the street began recognizing her as the author of the global best seller, “The Life-Changing Magic of Tidying Up,” she has felt self-conscious about her posture. A home-organizing guru, she has decided, should “be proper all the time.”

The 30-year-old author, whose book has sold 2 million copies world-wide, has just returned from a victory lap in the U.S., where the book has held a grip on best seller lists since its release in October. On this Saturday afternoon, the hosts of a popular Japanese variety show are watching footage f...

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