March Madness Fans at 'Final Four' in Indianapolis Guzzle From Drinkable Billboard

April 3, 2015 8:00 PM

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March Madness Fans at 'Final Four' in Indianapolis Guzzle From Drinkable Billboard

Thirsty "Final Four" basketball fans in Indianapolis this weekend will find relief in a Coke Zero drinkable billboard.

The Coca-Cola Company says it's the "first-of-its-kind marketing campaign" during the NCAA Men's Final Four in Indianapolis, Indiana. The 26-by-36 foot drinkable billboard, the same height as two-and-a-half basketball hoops, launched Thursday at the March Madness Music Festival in White River State ...

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