Make The Most Of It, SXSW Interactive 2014 Will Be The Best Year Ever

March 8, 2014 1:02 AM

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As the latest edition of the SXSW Interactive festival gets under way the Austin Convention Center and the surrounding areas, the sharp eyed web-watchers will have spotted the annual pile-on to the conference and how it has changed from how it once was, it’s no longer the useful social event it was, and you might even find the phrase ‘jump the shark’ being uttered.

Let me stop you all there. For many people attending SXSW, this year’s Interactive conference will be their first time at SXSW. They will walk into the maelstrom of the halls, the side events, the sessions, and yes the party scene, and come away with experiences that will last a lifetime. They will ...

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