How to make millions in two days: The overseas TV commercial

January 16, 2015 2:51 PM

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How to make millions in two days: The overseas TV commercial

Before YouTube, slipping quietly across the Pacific to produce a TV spot promoting an obscure foreign product was a quick and easy way to replenish the bank account without having to live with the embarrassing results.

Studio City, a casino resort in Macau owned by Melco Crown, has dropped a reported $70 million on a short film which is the centerpiece of a new ad campaign, bringing together some of the brightest stars in Hollywood's firmament, and placing them under the watchful eye of Academy Award-winning direc...

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