Madonna's new video is on Snapchat because Madonna is thirsty

February 5, 2015 8:05 PM

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Madonna's new video is on Snapchat because Madonna is thirsty

There's a track on Madonna's upcoming (read: twice leaked) album Rebel Heart wherein her 'Madgesty' (that awful nickname UK rags bestowed upon her that time she decided to possess the body of an unsuspecting, posh British lady that rode horses, lived in a countryside manor and spoke with a befuddled accent that no SNL comedian has ever been able to master) proclaims that "the Queen's been slain." Madonna is, of course, singing here about *her favorite subject: Madonna. And she's right. No self-respecting "Queen" would ever be so thirsty (that's kid lingo for "desperate") as to premiere a video for her new single on Snapchat, that ephemeral messaging-cum-streaming-video app(?) now valued at $10 billion that millennials adore. Which is what's happening at some point today for her single "Living for Love." I know, right? So thirsty.

First off, can we all just agree to stop trying to make Snapchat "the content app" happen? It's like Jessie J. It's not gonna happen. Maybe you haven't even been made aware that Snapchat has a new Discover section -- where videos (long-form ones, at that) and, soon, web series from notable media out...

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