LuluLemon's False Claim Is a Slap in the Face

July 18, 2014 4:17 PM

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LuluLemon's False Claim Is a Slap in the Face

Sometimes it can feel that a career of crafting prevention messages can be snuffed out in a moment. Every once and a while, this work in media/messaging can take my breath away, for all the wrong reasons. Today, I realize my work educating parents and children about sunscreen use, UV radiation, aging and skin cancer risks may pale in comparison to the potential power of a single quote on the side of a shopping bag. I mean, how can I compete with a company that sold $1.6 billon of merchandise last year and likely distributes tens to hundreds of thousands of reusable bags around North America everyday? Shopping bags have the luxury to walk around for years and tuck into peoples lives in remarkably intimate ways. Even I use these bags (or used to) to carry my lunch on a daily basis. It wasn't until yesterday that I realized I'd been carrying my lunch around in a bag that goes, in part, against my entire mission.

When I read about recent dermatologist outrage for Lululemon bag quotes I literally turned my head to my kitchen counter (see photo above) and there sat my lunch bag on my counter, just staring at me. Under the tote's handle was the devious myth, "Sunscreen absorbed into the skin might be worse for ...

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