Lucy vs. Hercules: It's the Story Idea, Stupid

July 30, 2014 4:08 PM

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Lucy vs. Hercules: It's the Story Idea, Stupid

How many times have you avoided a movie because it was based on a lame story idea that you simply didn't care about?

In virtually every industry, the product development process works like this: Uncover what consumers are interested in, test many ideas with consumers to ascertain which has the most potential, spend production dollars to make it, test it to be sure you made it well, develop and test marketing mater...

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