How Loving Parents Unwittingly Turn Their Kids Into Materialistic Adults

March 10, 2015 8:27 PM

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How Loving Parents Unwittingly Turn Their Kids Into Materialistic Adults

Some parents use gifts to reward their children for good behavior. But a new study suggests that doing so could nudge children toward becoming judgmental, materialistic adults.

"If parents always reward and punish kids using material things, then they are unintentionally sending the message that self-worth is centered around accumulating material goods," Dr. Lan Chaplin, an associate professor of business at the University of Illinois at Chicago and a co-author of the stud...

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