Looking For AMC’s New Extra-Large Seats? Get Out of LA and New York

July 8, 2014 7:43 PM

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Looking For AMC’s New Extra-Large Seats? Get Out of LA and New York

What to do with an oversupply of cinema seats and a public that is going to the movies less, not more? One idea, the WSJ’s Erich Schwartzel reports today: fit your theaters out with less seats, that people will pay more for.

That’s cinema chain AMC 's approach, with a $600 million plan to “reseat” 1,800 of its almost 5,000 cinemas over the next five years.

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