Look Up! All Signs Point to Art

April 6, 2014 11:08 PM

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Look Up! All Signs Point to Art

Can the likes of Jasper Johns, Edward Hopper and Cindy Sherman help jump-start the struggling billboard business?

This summer, images by dozens of famous American artists will be plastered on 50,000 displays from electronic billboards to bus shelters, an initiative by leading museums and the billboard industry to create one of the largest outdoor art exhibitions seen in the country.

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