A Look at the College Tuition Perks at Starbucks, McDonald's

April 7, 2015 1:51 PM

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Starbucks says it will now cover four years of tuition reimbursement for workers to earn an online undergraduate degree from Arizona State University, instead of just two years. Last week, McDonald's Corp. also announced it was expanding a college tuition assistance program to workers at all its U.S. stores.

The moves mark the latest sign that companies are rethinking pay and benefits as they seek to attract the best workers and improve their corporate images.

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