How Long Can ‘Frozen’ Fever Last for Disney?

February 4, 2015 2:04 AM

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How Long Can ‘Frozen’ Fever Last for Disney?

The movie, which became the highest-grossing animated film after its release in November 2013, continues to play for Disney, this time in the retail aisle.

Merchandise tied to the toon was a significant seller for Disney, especially its Disney Stores, during the holidays, with the company’s consumer products division reporting a 22% boost in revenue and profits by 46% during the Mouse House’s first quarter of fiscal 2015, that ended Dec. 27.

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