Local Sports Become Lucrative Market

March 20, 2015 5:40 PM

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Regional sports broadcasters have become a big source of revenue for local teams. Pictured, the Arizona Diamondbacks play a game against the Oakland Athletics on March 10, 2015 in Mesa, Arizona. (Christian Petersen/Getty Images)

If you’ve been watching March Madness, you’ve probably been watching on CBS, TNT, TBS or Tru-TV. Those networks have the TV rights to the games until 2024.

Also read: Streaming sports gets easier as NFL comes to CBS All Access

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