Listeria vs. Blue Bell, an ‘old-timey, country company’

April 23, 2015 9:09 AM

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Twenty miles north of Baghdad was not a great place to be in 2004. It was less than a year after the United States invaded Iraq, wreaking widespread destruction as it ousted Saddam Hussein and searched for weapons of mass destruction. And, deployed at Camp Taji, Jim Boyd was feeling lonely — until he found a postcard on the ground with a picture of a pint container of Blue Bell Homemade Vanilla Ice Cream.

“It is hard to put into words the way I felt when I found this postcard from my great home state of Texas,” Boyd wrote in a letter to the company that year. “It was lying on the ground in an area totally destroyed by our bombs. … Each time I looked at the card I was reminded of home and Texas and wh...

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