Listen to Pandora, and It Listens Back

January 6, 2014 1:47 PM

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Listen to Pandora, and It Listens Back

After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them.

“It’s becoming quite apparent to us that the world of playing the perfect music to people and the world of playing perfect advertising to them are strikingly similar,” says Eric Bieschke, Pandora’s chief scientist.

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