Lipstick-Smearing Selfies Aim To Raise Awareness For Cervical Cancer In The UK

January 29, 2015 4:26 PM

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Lipstick-Smearing Selfies Aim To Raise Awareness For Cervical Cancer In The UK

Jo's Cervical Cancer Trust, a U.K.-based organization that provides women with information about cervical cancer, has launched a selfie campaign called #smearforsmear in an effort to change that. The concept is simple: Smear your lipstick, take a selfie, post it on social media, raise awareness. Think Ice Bucket Challenge, but for cervical cancer.

"The number of women taking up their cervical screening invitation in the U.K. is going down year on year and this is extremely worrying," Jo's Cervical Cancer Trust spokeswoman Maddy Durrant told The Huffington Post. "Smear tests can prevent women from ever reaching a diagnosis, or can ensure early...

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