Lilly Pulitzer for Target sells out and causes a frenzy

April 20, 2015 12:35 PM

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Lilly Pulitzer for Target sells out and causes a frenzy

The latest partnership between the retailer and vibrant resort-wear brand Lilly Pulitzer made its debut early Sunday morning, causing the website to crash and leaving store shelves empty.

Elle first shared the news about the collaboration in March, releasing the very first looks of the fashion line. From beach bags to rompers to wedges, all priced between $2 to $150, the Palm Beach inspired brand had fashionistas in a frenzy for it's April 19 arrival.

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