Lilly Pulitzer For Target Collaboration Sold Out: Social Media Backlash Could Have Been Prevented, Experts Say

April 21, 2015 4:22 PM

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Lilly Pulitzer For Target Collaboration Sold Out: Social Media Backlash Could Have Been Prevented, Experts Say

Target could have prevented the shortage of its Lilly Pulitzer collaboration sale items, retail experts say. The chain of mega-stores launched its collaboration event with deceased designer Pulitzer early Sunday morning, and within hours, the socialite’s signature country club and beach-themed frocks, bathing suits, accessories, barware and more were sold out – online and in stores.

"It certainly gets them press," Bob Phibbs, CEO of the Retail Doctor, a business strategy and consulting firm, told NBC News on Monday. "I don't know how effective it is at building loyalty and repeat business."

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