Lilly Pulitzer for Target causes shopping frenzy

April 19, 2015 3:45 PM

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Lilly Pulitzer for Target causes shopping frenzy

(CNN)Floral pastel dresses and beach coverups flew off the racks at Target stores Sunday morning as eager shoppers snatched up pieces from the retailer's limited edition Lilly Pulitzer collection.

The highly anticipated 250-item collection featured Lilly Pulitzer's bold and bright designs at discounted prices. The Target version of Lilly Pulitzer's signature sleeveless, collarless dress was available for $38, while Lilly Pulitzer dresses generally go for around $180 at other stores. Target's ...

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