Want to know which state ranked as the drunkest last Fourth of July? You can easily pinpoint this information with a single glance at a new national intoxication report, incorporating data culled from BACtrack Mobile, the first-ever smartphone breathalyzer application. All the information found in the report, released on Wednesday, was collected anonymously from users of BACtrack Mobile and represents more than 100,000 unique blood alcohol content (BAC) tests. Specifically, the makers of BACtrack Mobile traced levels of intoxication across times of day, dates, cities/states, and seasons.
“Our goal is to enlighten the general public on alcohol consumption habits so that they become more responsible drinkers,” said Keith Nothacker, founder of BACtrack. Going forward, he plans to regularly update and analyze the data to glean insights into global drinking habits.