Lena Dunham and Charles Blow: Literary Tales & Sales

September 24, 2014 3:04 PM

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As someone who has dabbled in book PR over the years, I can’t help but notice how the art and dynamics of this specialized practice have evolved. Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales.

There are, however, certain practices that remain valid such as sending out galleys for early review to the mainstay literary publications, the mainstream book critics and those who preside over just how books are featured on large online booksellers. Then, if you’re not self-published, tapping your...

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