Lego Ends Shell Partnership After Greenpeace Video

October 9, 2014 5:42 PM

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Lego Ends Shell Partnership After Greenpeace Video

Dutch toymaker Lego said Wednesday it won't renew a contract that marketed toys with the Shell logo and sold Shell-branded toy sets at gas stations.

The move comes after a viral video campaign produced by Greenpeace that protested Shell's plans for Arctic drilling.

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