From Lean Back to Lean Forward: The Gamification of Television

October 8, 2014 6:33 PM

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Evolution is defined as a process of gradual, progressive change or development. While the consequences of evolution are all around us, many don't link evolution to entertainment. But, not to do so would be a mistake. Television, while not even a century old, has a well laid-out and heavily-documented path of evolutionary change. With its rapid evolutionary track record, the industry is now in need of another progressive development, to keep up with the ever-shifting ecosystem and the transformations in viewing habits.

Watching television in a traditional lean-back manner is no longer applicable in today's digital world, where consumers crave constant interaction with their favorite games, content and TV shows. The internet has turned consumers into lean-forward viewers, who require interactivity and fun to remain...

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