Lane Bryant Is Redefining Sexy with New #ImNoAngel Campaign

April 7, 2015 1:00 PM

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Lane Bryant Is Redefining Sexy with New #ImNoAngel Campaign

To launch its new plus-size lingerie collection, Cacique, Lane Bryant initiated the #ImNoAngel movement, celebrating women of all shapes and sizes (while taking a jab at Victoria’s Secret’s controversial “Perfect Body” ads). Below, we rounded up the most inspiring responses to the plus-size label’s social media takeover.

The campaign (which is being promoted across TV, print, transit and social media) aims to redefine society’s traditional vision of sexy and features models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday. The brand is calling people to take a selfie with...

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