Kroger buys majority of data analytics firm

April 27, 2015 4:45 PM

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Kroger buys majority of data analytics firm

Kroger Co. has acquired the majority of Cincinnati-based DunnhumbyUSA, the data analytics firm that has provided it with valuable customer insight.

Kroger is keeping the people and technology behind the “secret sauce” that analysts say gives Kroger an edge over competitors, Kroger spokesman Keith Dailey said. The new firm, to begin operation Monday, will change its name to 84.51°. That signifies the longitudinal coordinate of the new Dunnhumby ...

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