Kraft removing synthetic colours from iconic macaroni & cheese

April 20, 2015 7:44 PM

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Kraft removing synthetic colours from iconic macaroni & cheese

(Reuters) - Kraft Foods Group Inc on Monday said it is revamping its family-friendly macaroni and cheese meal, removing synthetic colours and preservatives from the popular boxed dinner.

The move comes at a time when Kraft is battling sluggish demand as consumers shift to brands that are perceived as healthier, including foods that are organic or less processed.

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